What It Is: A non-drying matte lipstick that delivers skincare-infused comfort and 10-hour color-true wear—in versatile shades designed to suit every skin tone and style.

Who's It For: Anyone who wants the ultimate in color and treatment benefits in a lipstick.

Why's It Different: Flower Extracts and Wax help smooth lips to reduce the look of lip lines, while Kokum Butter, Hyaluronic Acid, and Squalane help keep lips feeling conditioned. Plumping Peptide Technology helps plump the look of lips.

Suggested Usage: Apply directly onto the lips from the tube or use a lip brush for more precise application.

• Paraben-free; sulfate-free; phthalate-free; sulfite-free; gluten-free.
• Made in Italy.

Bobbi Brown: Bobbi Brown Cosmetics was founded in 1990 with the introduction of 10 super-wearable lipstick shades. Revolutionary foundation sticks soon followed, as well as a complementary skin care line that underscored the brand's purpose: to enhance the natural beauty of the wearer—working with what's already there, without any artificial colors—so a woman always looks and feels like herself.