What It Is: Our boldest, most vibrant lipstick ever. This sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditioned—even after it’s removed. With a sleek gold tube, it's luxury, redefined. 

Who's It For: Anyone who wants the ultimate in color and treatment benefits in a lipstick.

Why's It Different: Intensely rejuvenates lips, helping to visibly reduce the appearance of lip lines with lasting moisture to help relieve lip flaking. Plus, just one swipe delivers maximum-coverage color.

Suggested Usage: Apply directly onto the lips from the tube or use the Retractable Lip Brush for a more precise application.

• Paraben-free; sulfate-free; phthalate-free; sulfite-free; gluten-free.
• Made in Italy.

Bobbi Brown: Bobbi Brown Cosmetics was founded in 1990 with the introduction of 10 super-wearable lipstick shades. Revolutionary foundation sticks soon followed, as well as a complementary skin care line that underscored the brand's purpose: to enhance the natural beauty of the wearer—working with what's already there, without any artificial colors—so a woman always looks and feels like herself.